30
serta heated blanket
Skip itSoft demand (-73.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$73.81avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$30.52–$129.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,634.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.8%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 37K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Growth
Bad-73.7%90-day search growth — must beat 0% to launch
Signals High Price