50
seasonal decor
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a small market ($37K/yr) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Avg price
Great$22.79avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Price range
Great$7.17–$52.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great392.3avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.4%return rate — above 5% kills the launch gate
Growth
Bad-30.0%90-day search growth — must beat 0% to launch
Market size
Bad$37K$37K/yr · 233K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale