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scream birthday decorations
Skip itA small market ($19K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible69.89avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.01avg listing price — sweet spot $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Price range
Good$6.06–$25.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 115K searches
Signals Low Review Barrier