Skip to content
43

scooby doo blanket

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Market size 15Growth 18Conversion 19Competition 60Returns 87Price range 91Avg price 95Brand share 27Review moat 83Quality gap 27

Avg price

Incredible$34.77

avg listing price — sweet spot $15–$100

Price range

Great$10.68–$91.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Review moat

Great332.81

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-14.0%

90-day search growth — must beat 0% to launch

Market size

Bad$60K

$60K/yr · 116K searches

Search terms