48
scone pan
Skip itSoft demand (-12.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$20.76avg listing price — sweet spot $15–$100
Price range
Great$11.01–$38.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good616.76avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$181K$181K/yr · 105K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-12.3%90-day search growth — must beat 0% to launch