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scentsy
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Price range
Great$9.96–$30.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good650.72avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.2%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$20K$20K/yr · 315K searches
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand