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scented tea lights candles
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good$14.92avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.65–$33.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Review moat
Good1,344.75avg incumbent reviews — the moat a new listing must climb
Market size
Okay$243K$243K/yr · 282K searches
Growth
Bad-19.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand