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scented lamp oil
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$25.12avg listing price — sweet spot $15–$100
Price range
Great$9.93–$41.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good858.81avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+26.5%90-day search growth — must beat 0% to launch
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$107K$107K/yr · 107K searches
Brand share
Bad94%top-5 brand share — brand-locked demand