58
scented drawer liners
Worth a lookShows low returns (1.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.7%return rate — above 5% kills the launch gate
Avg price
Great$17.88avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.17–$29.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good841avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Market size
Okay$208K$208K/yr · 206K searches
Brand share
Bad91%top-5 brand share — brand-locked demand