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santal candle
Worth a lookShows a sweet-spot price point ($29.59 avg), but soft demand (-0.7% this quarter) keeps it on the watch list.
Avg price
Incredible$29.59avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$8.95–$116.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good526.65avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay$152K$152K/yr · 92K searches
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier