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sandalwood incense
Worth a lookShows low returns (0.6%), but soft demand (-1.4% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay$4.78–$23.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$230K$230K/yr · 179K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay$10.68avg listing price — sweet spot $15–$100
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,031.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.4%90-day search growth — must beat 0% to launch