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rose of jericho
Skip itA small market ($78K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great431.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Price range
Good$6.27–$23.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.83avg listing price — sweet spot $15–$100
Market size
Bad$78K$78K/yr · 138K searches
Growth
Bad-10.2%90-day search growth — must beat 0% to launch