40
rick and morty blanket
Skip itA small market ($12K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$26.63avg listing price — sweet spot $15–$100
Price range
Great$10.86–$45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good812.78avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$12K$12K/yr · 29K searches