53
rice strainer
Worth a lookShows low returns (1.9%), but soft demand (-1.6% this quarter) keeps it on the watch list.
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Great$936K$936K/yr · 981K searches
Avg price
Great$15.20avg listing price — sweet spot $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Good$6.83–$23.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,068.6avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.6%90-day search growth — must beat 0% to launch