47
rice bowl
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Avg price
Great$22.13avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Price range
Great$7.16–$43.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good611.33avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 304K searches
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand