62
retirement candle
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great242.5avg incumbent reviews — the moat a new listing must climb
Growth
Great+70.1%90-day search growth — must beat 0% to launch
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.16avg listing price — sweet spot $15–$100
Price range
Good$6.57–$23.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$51K$51K/yr · 51K searches
Signals No Dominant Brand