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resin incense
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good805.86avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.28avg listing price — sweet spot $15–$100
Price range
Good$6.86–$26.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 84K searches
Signals Low Review Barrier