68
reed diffuser
Launch itA $2.4M/yr market growing +12.4% this quarter with returns at 1.1% — clears our launch bar.
Market size
Incredible$2.4M$2.4M/yr · 2.9M searches
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$18.66avg listing price — sweet spot $15–$100
Price range
Great$3.98–$57.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,714avg incumbent reviews — the moat a new listing must climb