48
reed diffuser stick
Skip itPrices mostly outside the sweet spot ($3.95–$13.64) — this niche doesn't clear our bar today.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$314K$314K/yr · 418K searches
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay3,116.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$5.90avg listing price — sweet spot $15–$100
Price range
Bad$3.95–$13.64cheapest to priciest tracked listing — scored on the share inside $15–$100