66
reed diffuser oil refill
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.58avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.01–$54.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$686K$686K/yr · 674K searches
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,754.48avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand