50
red votive candles
Worth a lookShows a sweet-spot price point ($20.66 avg), but a small market ($41K/yr) keeps it on the watch list.
Avg price
Great$20.66avg listing price — sweet spot $15–$100
Price range
Great$9.54–$56.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,383.73avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$41K$41K/yr · 36K searches