36
red throw blanket
Skip itSoft demand (-20.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Good$14.87avg listing price — sweet spot $15–$100
Price range
Good$9.59–$28.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$249K$249K/yr · 710K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,381.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.1%90-day search growth — must beat 0% to launch