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red taper candles
Skip itSoft demand (-47.1% this quarter) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,667.48avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.25avg listing price — sweet spot $15–$100
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$186K$186K/yr · 242K searches
Price range
Okay$7.12–$19.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-47.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand