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Skip itSoft demand (-6.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Avg price
Great$16.24avg listing price — sweet spot $15–$100
Price range
Good$6.22–$35.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Review moat
Okay3,661.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 155K searches
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand