39
red heated blanket
Skip itSoft demand (-70.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$36.01avg listing price — sweet spot $15–$100
Price range
Incredible$18.51–$62.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good983.29avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$26K$26K/yr · 26K searches
Growth
Bad-70.0%90-day search growth — must beat 0% to launch