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Skip itPrices mostly outside the sweet spot ($2.78–$15.59) — this niche doesn't clear our bar today.
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,455.31avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.64avg listing price — sweet spot $15–$100
Market size
Bad$71K$71K/yr · 121K searches
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Price range
Bad$2.78–$15.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand