50
red curtains
Worth a lookShows a sweet-spot price point ($22.85 avg), but soft demand (-17.9% this quarter) keeps it on the watch list.
Avg price
Incredible$22.85avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$6.23–$54.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Market size
Good$477K$477K/yr · 1.3M searches
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad12,464.79avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand