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Skip itA small market ($56K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Returns
Good2.4%return rate — above 5% kills the launch gate
Growth
Good+40.6%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,785.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.33avg listing price — sweet spot $15–$100
Price range
Bad$5.19–$17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$56K$56K/yr · 65K searches