45
red balloons
Skip itPrices mostly outside the sweet spot ($4.64–$10.41) — this niche doesn't clear our bar today.
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Market size
Good$813K$813K/yr · 1.1M searches
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,957.31avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$7.38avg listing price — sweet spot $15–$100
Growth
Bad-24.0%90-day search growth — must beat 0% to launch
Price range
Bad$4.64–$10.41cheapest to priciest tracked listing — scored on the share inside $15–$100