50
red and white garland
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($38K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Review moat
Great375.65avg incumbent reviews — the moat a new listing must climb
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.37–$25.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+23.7%90-day search growth — must beat 0% to launch
Avg price
Good$11.99avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 64K searches
Signals No Dominant Brand