45
rainbow pillow
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Avg price
Great$20.21avg listing price — sweet spot $15–$100
Price range
Great$10.82–$43.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good694.19avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 103K searches