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rainbow blanket
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Great$22.58avg listing price — sweet spot $15–$100
Price range
Great$10.57–$50.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,319.68avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$33K$33K/yr · 81K searches
Signals No Dominant Brand