58
quilt
Launch itA $4.2M/yr market growing +5.3% this quarter with returns at 2.9% — clears our launch bar.
Market size
Incredible$4.2M$4.2M/yr · 8.6M searches
Avg price
Incredible$39.79avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$20.53–$131.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.9%return rate — above 6% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad17,323.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale