28
queen size blankets for bed winter
Skip itSoft demand (-64.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$29.88avg listing price — sweet spot $15–$100
Price range
Incredible$18.24–$45.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Market size
Bad$7K$7K/yr · 25K searches
Growth
Bad-64.1%90-day search growth — must beat 0% to launch
Review moat
Bad49,518.69avg incumbent reviews — the moat a new listing must climb