47
queen electric blanket dual control
Skip itSoft demand (-73.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$71.85avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$41.03–$130.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Market size
Good$301K$301K/yr · 196K searches
Review moat
Okay2,712.85avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-73.4%90-day search growth — must beat 0% to launch