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puzzle frame
Worth a lookShows a sweet-spot price point ($31.08 avg), but soft demand (-20.3% this quarter) keeps it on the watch list.
Avg price
Incredible$31.08avg listing price — sweet spot $15–$100
Price range
Great$6.94–$59.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Market size
Good$663K$663K/yr · 678K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad9,235.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-20.3%90-day search growth — must beat 0% to launch