50
purple urn
Worth a lookShows no brand lock-in (top 5 brands take 43% of clicks), but strong incumbent ratings (4.8★) keeps it on the watch list.
Brand share
Great43%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great$76.23avg listing price — sweet spot $15–$100
Review moat
Great457.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Price range
Okay$14.87–$213.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$156K$156K/yr · 145K searches
Growth
Bad-9.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality