39
purple throw pillow
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$5.4M$5.4M/yr · 2.1M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$148.71avg listing price — sweet spot $15–$100
Price range
Okay$13.46–$218.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,245.07avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Returns
Bad6.7%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand