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purple shower curtain
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but soft demand (-11.1% this quarter) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$19.08avg listing price — sweet spot $15–$100
Price range
Great$6.77–$59.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Market size
Okay$268K$268K/yr · 896K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,530.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand