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purple sheets
Worth a lookShows a sweet-spot price point ($40.67 avg), but a deep review moat (99,689 avg reviews) keeps it on the watch list.
Avg price
Incredible$40.67avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Okay$265K$265K/yr · 404K searches
Price range
Okay$11.06–$235.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+3.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad99,689.05avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand