45
purple heated blanket
Skip itSoft demand (-67.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$34.93avg listing price — sweet spot $15–$100
Price range
Incredible$26.76–$53.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,213.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$116K$116K/yr · 111K searches
Growth
Bad-67.4%90-day search growth — must beat 0% to launch