46
purple duvet cover queen
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Avg price
Incredible$43.07avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Good$17.76–$145.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Returns
Okay5.0%return rate — above 5% kills the launch gate
Market size
Bad$90K$90K/yr · 285K searches
Review moat
Bad8,687.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale