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purple dishes
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$64.15avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.12–$181.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,884.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$100K$100K/yr · 152K searches
Growth
Bad-14.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals High Price