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purple candle warmer
Worth a lookShows a sweet-spot price point ($27.76 avg), but a small market ($27K/yr) keeps it on the watch list.
Avg price
Incredible$27.76avg listing price — sweet spot $15–$100
Price range
Incredible$18.35–$39.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good978.97avg incumbent reviews — the moat a new listing must climb
Growth
Okay+18.8%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$27K$27K/yr · 42K searches
Signals No Dominant Brand