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purple blanket
Skip itSoft demand (-14.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.65avg listing price — sweet spot $15–$100
Price range
Great$10.08–$41.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Market size
Good$355K$355K/yr · 890K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad13,628.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.2%90-day search growth — must beat 0% to launch