43
purple blanket hoodie
Skip itSoft demand (-53.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Incredible$17.63–$46.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad11,039.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$23K$23K/yr · 27K searches
Growth
Bad-53.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand