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purple and black birthday decorations
Skip itA small market ($63K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.99avg listing price — sweet spot $15–$100
Review moat
Good1,262.86avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.89–$25.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad$63K$63K/yr · 118K searches