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pura diffuser refills
Launch itA $4.9M/yr market growing +10.2% this quarter with returns at 0.6% — clears our launch bar.
Market size
Incredible$4.9M$4.9M/yr · 1.8M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$31.24avg listing price — sweet spot $15–$100
Price range
Incredible$21.46–$52.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great274.42avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.7%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.2%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand