55
pumpkin wax melts
Worth a lookShows low returns (0.6%), but a small market ($32K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+94.7%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good849.9avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.03avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.08–$19.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$32K$32K/yr · 55K searches