65
pumpkin shaped candle
Worth a lookShows demand growing +260.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+260.6%90-day search growth — must beat 0% to launch
Brand share
Great42%top-5 brand share — no brand owns this niche
Review moat
Great236.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.11avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$9.66–$42.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 61K searches